Visualization

Architectural and interior design visual planning for professionals and developers

Visual design without execution documentation

based on quotation

Architectural and interior design visualization is an important tool of visual communication that aims to provide a realistic or stylized representation of the planned buildings, spaces, and interiors. Its purpose is to give designers, clients, and potential users a clear image of the future structure, its function, aesthetic characteristics, and its relationship with the environment.

Visualization is essential during the design process as it facilitates communication between designers and clients, allowing for a visual overview of the plans and simpler implementation of modifications. Additionally, it is an effective tool in sales and marketing, as designers and developers can effectively present projects to potential buyers, investors, or tenants with visual plans. Visualization plans also provide significant assistance to contractors, playing an important role in more accurate planning, understanding details, and avoiding mistakes. Last but not least, visualization plans make the design process experiential, allowing clients and users to experience the future experience before it is realized.

what does the process look like

Visualization in three steps

1

Concept and Research

Define the project’s goal; the concept includes visual elements, colors, and the mood.
2

Design and Modelling

The designer begins to develop the visual plans, which includes creating 3D models. This is followed by refining the textures, lighting, and camera settings.
3

Rendering and Refinement

After the models are completed, the rendering follows, which means generating the final images. After rendering, there is a little refinement, correcting colors. If everything is done properly, the designs are presented to the client. Upon request, the visual plans can be modified based on feedback.
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